Sky Betting And Gaming are one of the biggest brands on the British market with a wide range of Free Bet Promotions, Casino bonuses, Bingo bonuses plus much more available. Sky Bet does not currently offer the use of Paypal, Skrill, or Neteller on new accounts but customers can use a card or Apple Pay. This will constantly be updated and we hope to see E-Wallets available in the near future.

Sky has a number of online betting platforms that include Sky Bet, Sky Casino, Sky Vegas, Sky Poker, and Sky Bingo. First established in 2000 each of these products offer a wide range of games and markets for customers to get stuck into. What’s more, each of these platforms has an enticing welcome bonus promotion that can be taken advantage of.

In 2006, Sky also purchased Totalbet and Ukbetting from US online bookmakers. By 2008, the company’s sales had risen from $ 1.5 million to $ 37 million. It is now the 4th largest betting & gaming business in the US Sky Bet is different from other US bookmakers because its service is completely online and has no conventional high street betting shops, unlike popular street brands such as Coral. It’s also one of the few bookmakers to focus heavily on football betting rather than horse racing very much like the powerhouse Bet365.

Sky Sports regular and former professional soccer player Jamie Redknapp is the voice of their soccer betting side, offering tips via the Sky Bet website that focuses heavily on soccer. Sky Bet has also sponsored the Football League since 2013. The new sponsorship agreement will continue to run until 2020, ensuring that the EFL leagues are known as the Sky Bet Championship, the Sky Bet League One, and the Sky Bet League Two. They’re still the title sponsors of Sky Bet Play-offs.

Sky Bet offers its services through telephone, website, mobile apps, and interactive TV through Sky’s parent company. There was a dedicated Sky Bet channel on Sky TV that was eventually closed in 2012. The mobile apps from Sky Bet won the Mobile Product of the Year in 2013 and have invested heavily in providing their customers with an outstanding mobile experience.

After 2015, Sky holds just 20% of its shareholding in the company after 80 percent of its share was sold to CVC Capital Partners for $800 million. A long-term license for the Sky brand was signed as part of the agreement, and Sky Bet shares similarities in design and close relations with Sky Sports.

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.